Have you ever wondered why your online community stopped growing? Is it because you didn’t have staying power or is because you’ve reached market saturation? What kind of curve has your growth charted? What is to be expected and what should be desired. Find out within this information and knowledgeable article.
Key Takeaways:
- This chart essentially shows that you begin with a small handful of members, see a sudden rise in active members as word spreads, before plateauing in the maturity phase.
- The first check to see if your growth rate is healthy is to export the number of daily active members (or returning visitors if you need a proxy) and create a graph (used curve lines / trendlines) to see what your growth looks like.
- Most communities have a zero rate of growth.This means they’re still attracting new members but it’s almost exactly the same number of new members each month. It might be 30 this month, 30 the month before, and 30 the month before that. For mature communities, this is fine. For everyone else, this isn’t so good.
“The first check to see if your growth rate is healthy is to export the number of daily active members (or returning visitors if you need a proxy) and create a graph (used curve lines / trendlines) to see what your growth looks like.”
