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The Psychology Behind Online Community Building | Jessica Malnik

The Psychology Behind Online Community Building | Jessica Malnik

November 7, 2013 By mark david mcCreary

Jessica Malnik asks if gamification helps or hurts an online community?

While you may see brief spikes in activity as people are drawn to the shiny and new, that excitement around the new swag goes away as quickly as it started. That leaves you with always having to find bigger, shiner and better swag to give out, until at some point when even that isn’t enough.

See original article at jessicamalnik.com

Related posts:

  1. The Biggest Problem Plaguing Many Online Communities (and why I hate Match.com) | Jessica Malnik
  2. Gamification Can Hurt A Community – The Online Community Guide
  3. The Case for Gamification in Online Communities | Social Networking for the Enterprise
  4. Building A Social Business Community: How to Reach Critical Mass – Dachis Group

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