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The New Customer Value Proposition: beyond satisfying, delighting and just selling | TheDemandPerspective

The New Customer Value Proposition: beyond satisfying, delighting and just selling | TheDemandPerspective

August 13, 2013 By mark david mcCreary

Anna Caraveli reviews the new book “The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset”. Creating value for the clients, to reach the goals that are important to them, is a good long range solution for everybody.

Do you know what the most glaring weakness of most value propositions is?  According to customer strategy expert, Bill Lee, it is narrowness and short-sightedness.  They aim at satisfying and even delighting customers with only one objective in mind: to make a sale. 

See original article at demandperspective.com

Related posts:

  1. Building Customer Communities Is the Key to Creating Value
  2. Does your Organization Have what it Takes to Engage Members and Other Customers? Four Foundational Gaps | TheDemandPerspective
  3. Convert Membership into Value-Generating Networks: How to Leverage your most Important Asset | TheDemandPerspective
  4. How to Create a Customer Community Your Customers Can’t Live Without

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