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The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities

The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities

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Vanessa DiMauro notes that companies spend a lot of money on customer service, but often allow online comments to slip between the cracks.

blockquote class=”curated_content”> A customer shares an insight within your company’s online community. What does your company do with that customer input?

See original article at leadernetworks.com

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