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You are here: Home / News / The Community Kill Zone
The Community Kill Zone

The Community Kill Zone

July 19, 2018 By mark david mcCreary

Did you know that almost every community known to man has gone through what is referred to as the ‘Kill Zone’ phase? This phase is used to describe the time when your community has not yet jumped from the $500 to $1,000 per day investment rate. This is a time when your community is at its most vulnerable, because more developed communities view it as somewhat disposable due to its minimal value that it currently holds.

Key Takeaways:

  • When your community is between the $500 and $1,000 investment marks, this is when they are the most vulnerable.
  • Other communities view your community as somewhat disposable at this point, but not worthy enough to kill.
  • Right when you gain access to the resources you need, it is unfortunately then when you are a target.

“”The more time a community spends in the kill zone, the more likely the business will suffer a downturn, a new CFO will arrive, or priorities shift. This makes the community a logical target to cut costs.””

Read more: https://www.feverbee.com/kill-zone/

More Communication Strategies:

Getting A Community Redesign Right A High-Level Look at How to Measure Community Success « The Community Manager The ‘In The Trenches’ Community Manager

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