Jessica Malnik shares 4 guidelines for building communities, by looking at the TV show – Breaking the Faith.
When building an online community, you need to make sure you have these four principles established early on in order to have the best change of building something special that is scalable and bigger than any of its’ members. That’s the essence of understanding the principles behind the cult mentality and then applying them to turn consumers into raving fans of your brand.
See original article at jessicamalnik.com
