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The 2013 Nonprofit Engagement Data Management Study: A Graphic Report | NTEN

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report | NTEN

May 22, 2013 By mark david mcCreary

Annaliese reports on the survey they conducted with Avectra, that shows non profits are at either extreme with regards to tracking engagement data, and few are applying the data to change things.

We also learned that those who are tracking engagement data are finding at least some correlation between engagement and the more “traditional” indicators such as annual fundraising amount, event attendance, and even donor/constituent retention levels.

See original article at nten.org

Related posts:

  1. Introducing a New NTEN Workbook: Getting Started With Data-Driven Decision Making
  2. The 2012 NTEN Community Survey Report
  3. Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising
  4. Blackbaud Charitable Giving Report Proves Nonprofits Should Focus on Donor Retention in 2013

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