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Study: Association Content Is Most Trusted Among Buyers: Associations Now

Study: Association Content Is Most Trusted Among Buyers: Associations Now

June 11, 2013 By mark david mcCreary

Katie Bascuas looks at a recent survey by Chief Marketing Officer (CMO) Council to find out what sources of content are most trusted by B2B buyers.

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing.

See original article at associationsnow.com

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