Mail-List.com Blog

  • Home
  • Features
  • Summaries
  • Twitter
  • Facebook
  • Linkedin
Study: Association Content Is Most Trusted Among Buyers: Associations Now

Study: Association Content Is Most Trusted Among Buyers: Associations Now

June 11, 2013 By mark david mcCreary

Katie Bascuas looks at a recent survey by Chief Marketing Officer (CMO) Council to find out what sources of content are most trusted by B2B buyers.

Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among business buyers than vendor content, according to a new study on content marketing.

See original article at associationsnow.com

Related posts:

  1. The Mystery of Attracting Young Professionals: Associations Now
  2. Association Relevance Through Data, Design and Content Integration
  3. Cord Cutters: Why I Broke Free of the Bundle: Associations Now
  4. Facebook/IDC study finds, email top activity on smartphones

Filed Under: News

Collections

Push vs Pull in Online Communities

How to Keep Your Inbox Empty

How to Group Your List Emails in Yahoo Mail

How Your Community May Be Discouraging Participation

Legal -- Mail List Privacy | Security | Terms of Service
About -- User Guide | FAQs | Videos | Blog
Copyright © 1995-2020 Mail-List.com All Rights Reserved