Rolling out a community shares similarities with the author’s daughter introducing a new game she created called spider tag. These similarities are starting with a shared value, keeping the rules simple, developing a roll-out strategy, starting small, addressing her target audiences motivations, and not having an actual launch of the game. Adults get bogged down making things too complex and simple is best.
- There are steps to a successful spider tag turn out.
- Communities are complex.
- Kids love spider tag.
“Communities are complex networks of interactions – and sometimes we let the complexity, the myriad goals, opportunities and motivators get the best of us in our planning. Next time you are starting your community, take a playground approach.”