Rolling out a community shares similarities with the author’s daughter introducing a new game she created called spider tag. These similarities are starting with a shared value, keeping the rules simple, developing a roll-out strategy, starting small, addressing her target audiences motivations, and not having an actual launch of the game. Adults get bogged down making things too complex and simple is best.
Key Takeaways:
- There are steps to a successful spider tag turn out.
- Communities are complex.
- Kids love spider tag.
“Communities are complex networks of interactions – and sometimes we let the complexity, the myriad goals, opportunities and motivators get the best of us in our planning. Next time you are starting your community, take a playground approach.”
