In the year of an election, social media and other media outlets seem to have a changed tone. Typically it’s spilling with political views, standpoints, and opinions. Not only does that help Millennials spread the words or standpoints of each candidate, but it helps others gain knowledge and views that they may have not been exposed to otherwise.
Key Takeaways:
- Wave 1 (March to May; n= 350 each month and n= 1,050 total for the wave) of the 2016 Millennial Impact Report indicated that the majority of millennial respondents had posted on social media about the issues they care about in the past week.
- Nearly two-thirds (61%) of respondents indicated they had posted on social media (whether creating their own post or engaging in another’s post through comments, retweets, etc.) at least once in the past week. Of those who had posted in the past week, the most respondents had posted 1-3 times (31%).
- Facebook was by far the most popular social media platform respondents used to post about or engage with social issues online, as indicated by 88 percent of millennials.
“Wave 1 (March to May; n= 350 each month and n= 1,050 total for the wave) of the 2016 Millennial Impact Report indicated that the majority of millennial respondents had posted on social media about the issues they care about in the past week.”
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Creating a Virtuous Cycle of Engagement For Millennials – Online Fundraising, Advocacy, and Social Media – 
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Required Class Reading: Nonprofit Social Media Strategy | Social Media Strategy for Nonprofits and Businesses