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So You’re Thinking About Starting an Online Community?

So You’re Thinking About Starting an Online Community?

February 13, 2014 By mark david mcCreary

Jeff Ross is hearing about more companies wanting online communities, for many different reasons, but they have no idea how hard it is. Jeff shares his experience in getting the basics right and starting small.

However, starting an online community is no easy, quick task – a reality that far too many fail to understand in their mesmerized state of wishful thinking. “What is there to do?” they may ask. “Just hire a vendor or developer to whip up an online site, invite the masses, and – BOOM! – instant community. They’ll flock to us!”

Such thinking mistakes the initiative as one similar to prepping a stadium for a big event and then inviting (or selling tickets to) a huge audience at once to show up and enjoy the party.
Wrong! That’s not how you build a community.

Related posts:

  1. 5 Questions to Ask Before Starting a Community Campaign
  2. 6 Questions To Ask Before Starting An Online Community – Business 2 Community
  3. 6 Questions To Ask Before Starting An Online Community | Social Media Today
  4. New Thinking: Reducing Tool Time of Knowledge Workers

Filed Under: News

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