Jeff Ross is hearing about more companies wanting online communities, for many different reasons, but they have no idea how hard it is. Jeff shares his experience in getting the basics right and starting small.
However, starting an online community is no easy, quick task – a reality that far too many fail to understand in their mesmerized state of wishful thinking. “What is there to do?” they may ask. “Just hire a vendor or developer to whip up an online site, invite the masses, and – BOOM! – instant community. They’ll flock to us!”
Such thinking mistakes the initiative as one similar to prepping a stadium for a big event and then inviting (or selling tickets to) a huge audience at once to show up and enjoy the party.
Wrong! That’s not how you build a community.
