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SCD Group: What business is your association in?

SCD Group: What business is your association in?

August 21, 2013 By mark david mcCreary

Steve Drake asks Why. Why does your Association exist, what is the core reason?

The newspaper industry thought they were in the paper, ink and printing business.  But, they were wrong. They are really in the information and content business. Not unlike the old saying that railroads forgot they were in the transportation business.

See original article at scdgroup.net

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  2. SCD Group: Before You Contact Your Association Volunteers
  3. SCD Group: Free is a strategic option for some associations
  4. SCD Group: Libraries like associations facing challenges of generational differences

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