Community managers help to keep communities engaging and lively. Despite their usefulness, very few communities employ a full board of community managers. Most of the time, community managers work alone which places considerable load on their shoulders. There are three ways in which managers can be assisted with their mission. Champions Programs, Advocacy Programs and activities that put regular community members in charge and collect their input are all effective methods that will help community managers to thrive.
- Your advocates are key, but they’re by definition just a subset of your members. Don’t forget about “the 99%” in your community, either!
- Good community managers manage their communities. Great community managers enable their communities
- only 31 percent of communities say they had a team of community managers, and even in communities with tens of thousands of members, community teams are the exception, not the rule.
“Best-in-class communities build beyond mere recognition with special opportunities to give feedback and gain access to executives, and they are also more likely to expect advocates to answer questions, test new products and organize programs.”