Patrick O’Keefe looks at the simplicity of record producer’s Rick Rubin work, and wonders how that applies to online communities.
People want to do so much with community. We “need” to be “more than forums.” We need to do this, this and this. We need to have blogs, a calendar, comments on every piece of content, wikis, chat rooms, photo albums and more. Really, though, most people don’t need all that and they aren’t better served by that. Overloading just spreads you out.