Starting an online community is difficult because of the amount of communities there are out there! Online communities are different than real life community because if people want, they can remain anonymous on the web. With that being said, it could be hard for communities to stay relevant as some people do not want to promote the community that they are in. Therefore, as the leader of an online community, you want to make sure you are empowering your users.
- Within your own community, you must find what it is that brings everyone together at a high level.
- There are a few individuals out there that do not know anything about giving back to their community.
- The people who are constantly aware of what is going on in the community are very valuable.
“Some people focus on proving the value of their community by showing their engagement metrics. For example, you might say, “My engaged members are more [insert value here: valuable, likely to refer us, etc.] than my non-engaged members.””