Sometimes users slog through a web site, no matter how badly they want to leave it, because they have no choice. (That airline check in won’t do itself.) But for community web sites that are designed poorly, members will just leave without knowing all of the good content they’re missing. Improving website design and user experience (UX) will reduce members’ cognitive load, that brain churn they experience trying to figure out the site. Here we see the ways to make the best UX design for a community site.
- So how do UX and cognitive load fit together? Good UX makes a site easier and more intuitive to use. The more natural it is to use, the less cognitive load is put on a user and the better their experience is.
- Now for the painful part: take out everything that doesn’t matter. If it doesn’t add value or is redundant, it will only get in the way of your users’ experience, making them use more brain power than necessary.
- With that in mind, make visitors’ lives easier by eliminating redundant options and spreading choices throughout the site in places that make sense.
“True, you want to give your members the world, but too many choices actually paralyzes rather than liberates.”