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Putting the “Member” in Member Communications: Learning to Listen for, Recognize, and Communicate Value | TheDemandPerspective

Putting the “Member” in Member Communications: Learning to Listen for, Recognize, and Communicate Value | TheDemandPerspective

July 19, 2013 By mark david mcCreary

Andrea Pellegrino asks why don’t we see more Voice of the Client from Associations, where they share the exact words and phrases that their real members use. Those words can be very powerful to their peers.

Why don’t more associations use the true voices of their members as a tool for defining and communicating value?

See original article at demandperspective.com

Related posts:

  1. 2. The Members Don’t Add Up: Why Associations are Behind the 8-Ball on Value, Engagement, and Sustainable Growth | TheDemandPerspective
  2. Understanding & Using Member Value to Drive Engagement
  3. Engaging Members and Understanding Member Value Shouldn’t Make Associations Dizzy
  4. Should Associations Abandon the Relentless Pursuit of Membership Growth? | TheDemandPerspective

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