When it comes to communities growing into successful groups, it is imperative that they follow advanced strategies that have been proven successful through market research. It has been shown that when communities pull together through executive support, community value, and more, they are able to create higher levels of brand sentiment when it comes to businesses within the community and surrounding it. Research shows that these advanced strategies outweigh the results of average strategies greatly.
- Compared with average communities, those with advanced strategies show more significant increases in executive support, activity and engagement, and community value.
- All communities have a net positive impact on culture and brand sentiment, but for those with advanced strategies, this sentiment is entirely positive.
- While executives are generally supportive of community approaches, this support is more likely to be verbal than budgetary.
“Active, ongoing community management can mitigate ALL negative engagement risks.”