Joe Rominiecki shares some results from the Tate & Tryon report, “Membership Metrics: A Review of Current and Best Practices”. Even in this era of Big Data, few associations are applying strategy as to what numbers they want to track.
In other words, there are a lot of associations out there desperate to measure overall member engagement but struggling to figure out how exactly to do it. – See more at: https://associationsnow.com/2013/09/overwhelmed-with-tracking-member-engagement-youre-not-alone/#sthash.mCh5Whn8.dpuf
See original article at associationsnow.com
