Derek Powazek comes out of vacation briefly to weigh in on how to get online communities started. Because you need to get good content and conversations going to attract new people. And yet you don't want to fabricate users and content. It's a real Catch-22.
I’d like you to hold two slightly contradictory thoughts in your head at once for a few minutes. They are: 1. One of the best things you can do for a new community is seed it with good stuff. And: 2. One of the worst things you can do to your community is lie.