Amy Sample Ward offers her insights into the debate of whether non-profits should act more like businesses.
To successfully use multichannel strategies, we need to stop thinking about how we can operate more like businesses, and instead focus on acting more like our constituents. Ultimately, if you cannot build a community because engaging with your organization is so difficult, outdated, or cumbersome, you will not have people to support your advocacy, donate to your fundraising efforts, or champion your mission.
See original article at amysampleward.org