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New on SSIR: Should Nonprofits Act Like Businesses or People?

New on SSIR: Should Nonprofits Act Like Businesses or People?

May 10, 2013 By mark david mcCreary

Amy Sample Ward offers her insights into the debate of whether non-profits should act more like businesses.

To successfully use multichannel strategies, we need to stop thinking about how we can operate more like businesses, and instead focus on acting more like our constituents. Ultimately, if you cannot build a community because engaging with your organization is so difficult, outdated, or cumbersome, you will not have people to support your advocacy, donate to your fundraising efforts, or champion your mission.

See original article at amysampleward.org

Related posts:

  1. Building Customer Communities Is the Key to Creating Value
  2. It’s all about the numbers – of people
  3. Build Your Own Community
  4. 5 Things Nonprofits Must Do To Captivate Millennials

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