Vanessa DiMauro digs into some data to answer the question – Why do people participate in online communities ?
To learn new things is an almost universal answer, and many people are comfortable in using microblogging platforms like Twitter to reach out and ask questions. Only a small percentage of people are trying to proselytize or sell products online.
So, at the end of the day, key take-aways include;
Our understanding about the nuances of online collaboration channels are growing on sophistication. We choose specific tools for different purposes and people, accordingly.
Most participate in online communities to share information with others and to help another, even if they never met in person.
Most use social networks to learn and get smarter on topics and to connect with or learn from experts.
More at Nearly 80% of People Participate In Online Community to Help Others