To grow an online brand and to keep the members constantly engaged, it’s imperative for websites to start with a basic consumer need, and work their way to form a community identity. At first, many sites solve basic consumer needs, like ‘choosing the right drill-bits’, but over time, they should evolve to answer why the consumer needed to know about drill bits, and transform into a broader subject like ‘home renovation’ or ‘interior design.’ There are some risks involve that may alienate the community, so it’s better to transform the scope of the site slowly, rather than rapidly.
Key Takeaways:
- The value of a platform derives from three unique categories that progress systematically
- Creating a mind map for any potential business move is critical
- Don’t be afraid to move beyond this progression and into more detail to meet your needs
“Two risks here. The first is moving too fast to build a sense of community before members have internalised their shared problems/desires. The second is moving entirely to identity needs and ignoring the problems members still need to solve.”
Read more: https://www.feverbee.com/needs-identity/
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