Joe Rominiecki participated in a virtual Association Jam, discussing the question of membership in a connected world. That is, If your members can do their own associating, do they still need to join your association?
Since their dawn, associations have existed to pursue goals that individuals can’t accomplish on their own. Technology hasn’t changed that dynamic; it’s merely raised the bar for what people can do on their own. So, yes, associations must raise their game accordingly, and they must craft membership packages (or other business models, if they choose) that provide that unique value that their members can’t get anywhere else.