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You are here: Home / News / Membership Marketing Blog: The Preeminence of Mission for Membership Associations
Membership Marketing Blog: The Preeminence of Mission for Membership Associations

Membership Marketing Blog: The Preeminence of Mission for Membership Associations

January 15, 2014 By mark david mcCreary

Tony Rossell shares the highlights of the ACE presentation by Mark J. Golden.

He made the point that “Membership is a means to an end, not an end in and of itself. It is a feature of our volunteer–‐based ecosystem, not an actual benefit.

See original article at blogspot.com

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