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Membership Marketing Blog: Early Benchmarking Results Confirm Continued Growth in Association Membership Counts

Membership Marketing Blog: Early Benchmarking Results Confirm Continued Growth in Association Membership Counts

April 26, 2013 By mark david mcCreary

Tony Rossell shares some good news for membership growth in the past 2 years.

As we begin to analyze the survey returns for the 2013 Membership Marketing Benchmarking Report, results show that there continues to be growth in the membership counts for participating associations. Over 690 associations participated in the research and of those 361 (52 percent) reported that they have an increase in their membership over the past year. This is the second year in a row that the majority of participants reported membership growth and continues the positive trend from the low point of only 36 percent of associations reporting membership growth in 2010.

See original article at blogspot.com

Related posts:

  1. Overcoming the association value gap: part I
  2. Smart Growth In Online Communities
  3. Overcoming the association value gap: part I
  4. Gen Y Workforce and Association Membership

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