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Making email work for membership: Is it generational? – XYZ University

Making email work for membership: Is it generational? – XYZ University

November 6, 2013 By mark david mcCreary

Shannon Neeser looks at email from the eyes of Gen Y and Z, and wonders if your Association is using email effectively for those members.

How we use email and what we expect from our inbox is changing. Is it generational? Perhaps, but as the email interfaces we all use evolve, your email marketing needs to evolve too.

See original article at xyzuniversity.com

Related posts:

  1. Your membership marketing is in trouble: The 2013 Pulse Report – XYZ University
  2. 7 ways to engage Gen Y with your association – XYZ University
  3. A mix of generations: Why your organization needs them to move forward – XYZ University
  4. The state of social media in associations and what to do about it – XYZ University

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