Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

An organization known as the Promotional Products Association International, or PPAI, has been researching ways to engage more actively in their consumer experience. They found that one of the best ways to do this is by creating an online community where customers can interact with one another in a public forum. Another great tactic is to create merchandise such as mugs and paper products with your company logo on it in order to get your name out there in a welcoming way.

Key Takeaways:

• Branding your name on pens, notepads, and other merchandise is a great way to get your name out there in a welcoming manner.
• Always be sure to listen to your customer’s needs in order for the levels of engagement on your social media to rise.
• Hosting a membership booth and handing out free brand-related memorabilia is a great way to make your mark.

“But to truly provide these members with the value PPAI felt it could offer, PPAI decided to create an online community, Promo Connect, powered by Higher Logic.”

Read more: https://blog.higherlogic.com/ppai-trade-association-online-community-journey