Jocelyn Harmon lists a dozen reasons why you should be measuring results at your organization, with the help of the book – Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine.
Instead, it's a post about abandoning your heart and using your head to run your nonprofit.
More at Marketing for Nonprofits: Lose Your Gut! Get Serious About …