Maggie McGary gives some talking points in the discussion of public vs private online communities.
But be aware that LinkedIn is not a suitable replacement for a well-managed, robust private online community platform, nor is it a magic bullet in terms of getting members to participate. If your private platform failed because of lack of community management, moving it to LinkedIn or Facebook won’t fix that….and you will be investing staff time to make money for those companies, not yours.
See original article at maggiemcgary.com
