Ross Dawson points out that online communities are the place to locate people that can help companies innovate with their products. And that there is a right and wrong way of going about this.
Notably through the work of MIT’s Eric von Hippel, companies have grown to recognize the critical importance of co-creation in innovation, and in particular the role of ‘lead users’. Lead users are typically those who find new applications for products, extend their use, and are the most discerning.
See original article at rossdawsonblog.com
