Data analysis is such an interesting concept, and a passion in my life. The great thing about this sector of business it that is applies to all types of companies and even personal projects. JonoBacon summarizes their experiences in working with community user management and how they define the success of their campaigns. They bring up the fact that more value is offered to individuals who become a part of their community but also seem to be neglecting all anonymous users and provides tips on how to cater to both sets of people.
Key Takeaways:
- When a community wants to measure success, they could use several metrics but the most common is knowing the number of people who sign up.
- The author recommends that many communities are not open enough that they need to make the communities open for reading and consuming content without requiring signing up.
- The way to better track the value of communities to members is set by a community manager who would rather emphasis giving something of value to members.
“When I am working with clients with community management, one of the first things I want to understand is how they, not me, define success.”
Read more: https://www.jonobacon.com/2019/05/09/it-aint-all-about-sign-ups-strangers-are-people-too/
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