In online associations and organizations, their “health” can be thought of as the condition it is sustaining at a certain point along a timeline, and the metrics of health of online groups should be adjusted to best fit each individual group. It should be noted that an online group is not necessarily healthy simply because its members frequently communicate with each other, and statistics related to superficiality, such as likes, are also not necessarily indicative of health. In order to best monitor and ensure the health of an online association, checking up every three months, using metrics like the Community Health Index, and interpreting analytics are paramount to making sure an online community is stable and worthwhile.
- Some mistakenly believe that if their online community is engaged, then they must be healthy.
- For your community’s engagement to be healthy and meaningful, it must be in alignment with your purpose.
- To gauge your online community’s health, analyze their patterns, vulnerabilities and opportunities.
“Capturing online community health requires a combination of measures suited to your community context.”