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Is there a ‘tipping point’ in online community engagement?

Is there a ‘tipping point’ in online community engagement?

August 3, 2016 By mark david mcCreary Leave a Comment

All major movements generally begin with an idea that is supported by a majority but what has recently been discovered is the perecentage is different than previously suspected. It turns out, all that is needed to make a movement is at least 10% before the rest of the group follows along.

Key Takeaways:

  • Scientists at Rensselaer Polytechnic Institute have found that when just 10% of the population holds an unshakable belief, it will always be adopted by the majority of the society.
  • An engaged population of 10% is typically indicative of a tipping point for an idea to gain momentum in public participation projects
  • The point is that the Rensselaer study specifies that in every situation 10% idea adoption was the inalienable tipping point.

“Through smart communications, strategy, and moderation, facilitation will help to drive participation.”

http://www.bangthetable.com/tipping-point-online-community-engagement/

Related posts:

  1. The Participation Phenomenon: How getting involved in your community might just save your life
  2. Social Media, Causes, Politics & Millennials: How Online Cause Engagement Changes in an Election Year
  3. Participant numbers versus participation quality
  4. Using community panels to cultivate online engagement: A Case Study

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