All major movements generally begin with an idea that is supported by a majority but what has recently been discovered is the perecentage is different than previously suspected. It turns out, all that is needed to make a movement is at least 10% before the rest of the group follows along.
- Scientists at Rensselaer Polytechnic Institute have found that when just 10% of the population holds an unshakable belief, it will always be adopted by the majority of the society.
- An engaged population of 10% is typically indicative of a tipping point for an idea to gain momentum in public participation projects
- The point is that the Rensselaer study specifies that in every situation 10% idea adoption was the inalienable tipping point.
“Through smart communications, strategy, and moderation, facilitation will help to drive participation.”