Richard Millington shares the results of an experiment and some tips that you can use to create a strong sense of community.
A few thoughts about this. First, you can use these tactics in almost any situation to build a stronger group identity among people. They work as well online as they do offline.
Second, people that know these principles manipulate people every day to achieve different goals. The identification of an enemy, the slicing of people into boundaries, the deliberate emotional provocations, the twisted group history, the illusion of influence – these are all tactics to watch for.
