David Spinks interviews Nir Eyal about applying his research into how habits form, to your online community.
My advice would be to think beyond the purely social aspects of a product and consider the habit-forming potential of the experience as a whole. Community can be a fantastic engine of engagement but it needs to fit into the right context to drive the business forward. Understanding where social interaction fits into the design of habit-forming products will be the focus of my talk.
Related posts:
I Asked My Members Why They Stay on My Online Community (and Here’s What They Said) | ManagingCommunities.com: Community Manager Blog 
How Community Software Can Use Forensic Science to Identify Bad Members | ManagingCommunities.com: Community Manager Blog 
Slide Deck: Managing Abusive Online Community Members (or “The Mean Things People Say to Moderators”) | ManagingCommunities.com: Community Manager Blog