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How to Keep Community Members Hooked – Q&A with Nir Eyal « The Community Manager

How to Keep Community Members Hooked – Q&A with Nir Eyal « The Community Manager

February 6, 2014 By mark david mcCreary

David Spinks interviews Nir Eyal about applying his research into how habits form, to your online community.

My advice would be to think beyond the purely social aspects of a product and consider the habit-forming potential of the experience as a whole. Community can be a fantastic engine of engagement but it needs to fit into the right context to drive the business forward. Understanding where social interaction fits into the design of habit-forming products will be the focus of my talk.

Related posts:

  1. Understanding & Using Member Value to Drive Engagement
  2. The Business Value of Community – Real Examples from Threadless, The Huffington Post and Fitocracy « The Community Manager
  3. Community engagement is dead
  4. The New Membership Engagement: Every Little Thing You Do

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