Karynn Ikeda shares some insights on how successful community building really works.
As a former social media strategist working for digital agencies in NYC, I frequently ran, and still continue to run, into people and organizations with the ‘build it and they will come’ social media mentality. Their audiences find them or they produce great content that hooks in new people; however, there is a darker side to this story: digital ghost towns with tumbleweed content that blows in but no people to admire the view.
See original article at socialmediaclub.org