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How Often Should Nonprofits Send Email and Direct Mail?

How Often Should Nonprofits Send Email and Direct Mail?

November 26, 2013 By mark david mcCreary

Kivi Leroux Miller shares some preliminary results from their Nonprofit Communications Trends Survey for 2014.

The most popular frequency for direct mail appeals (fundraising, advocacy or other direct call to action) is twice a year, only narrowly edging out quarterly.

See original article at nonprofitmarketingguide.com

Related posts:

  1. 13 Nonprofit Marketing Changes to Make in 2013
  2. 18-24-Year-Old Smartphone Owners Send and Receive Almost 4K Texts per Month
  3. Making e-mail matter | SmartBlogs SmartBlogs
  4. New on SSIR: Should Nonprofits Act Like Businesses or People?

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