When it comes to missing out on things, fear of it is something that marketers have been exploiting for a long time. Modern strategies have capitalized on our indecisiveness and insecurity, but the approach is really not something particular to modern age. We can find early signs of this exploitation even in the times of Francis of Assisi, and later in the times of the Crusades. Today, we can find parallels between the language used by religious orders of those times to the language used by marketers in business organizations today.
- FOMO is the fear of missing out and the digital world has found a way to capitalize on this feeling.
- It’s about balance though, there can also be a joy in missing, or finding balance in marketing.
- Tapping into the culture of people is beneficial both to them and to your business.
“Modern marketing has capitalized on human insecurities. But if you think it’s a recent development of modern society, think again.”