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How Content Marketing Is Changing How Associations Master their 3 ‘R’s

How Content Marketing Is Changing How Associations Master their 3 ‘R’s

June 13, 2016 By mark david mcCreary Leave a Comment

The 3 R’s in the article are recruitment, retention, and revenue. One topic the article stressed was content. Content is the products and services a business provides. Then the product the business is offering must provide value the its customers. You want to be able to retain your customer base or you will not be making any money.

Key Takeaways:

  • recruit to grow your member base
  • focus on retaining the member base
  • have your members decide what brings in the most revenue

“Content strategy takes some of the energy out of the vortex and allows you to slow down and ask some critical questions about what you are doing today and what you should be doing tomorrow.”

http://comblu.com/how-content-marketing-is-changing-how-associations-master-their-3-rs/

Related posts:

  1. 5 Steps to Content Marketing Success for Arts and Cultural Nonprofits | npENGAGE
  2. Drumming up Great Content From Your Community
  3. Study: Association Content Is Most Trusted Among Buyers: Associations Now
  4. Membership Marketing Benchmarking Report Shows Increases: Associations Now

Filed Under: News

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