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Half of commercial emails will be opened via mobile by year end

Half of commercial emails will be opened via mobile by year end

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Helen Leggatt reports from the latest Knotice Mobile Email Opens Report.

Optimizing email for mobile is no longer an option, it's a necessity.

More at Half of commercial emails will be opened via mobile by year end …

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By year end over half of emails will be opened on a mobile device – Trends & Ideas – BizReport Mobile, not TV, considered ‘first screen’ among half of 18-34 age group – Mobile Marketing – BizReport 4 in 10 Email Opens Occurred on a Mobile Device in H2 2012