In online associations and communities, an appealing idea is to try to urge more people to join so that perhaps the network will succeed, but this strategy is often doomed to fail. If one is unsuccessful with the current members of an online association or network, then one is likely to be unsuccessful with non-members. Instead, one should sharpen the focus of the network in order to cash in on more specific interests or types of people; once this is done, after direct engagement, one should then increase the diversity of the association and make the association larger.
- When you go narrower, you are reducing the scope of your online community.
- By going narrower, you can focus on meeting the needs of your small, niche audience.
- Find out what your particular members need and what identity they have in common.
“If you can’t engage the members you have, you’re unlikely to engage the members you don’t have.”
Read more: https://www.feverbee.com/narrower/