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Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6

Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6

July 22, 2016 By mark david mcCreary Leave a Comment

Active people in your community are a very important part in the success of your community. They receive praise as a result of their activities, but mostly do not take part in other opportunities. There is a stigma that if you try to get these active members to test products or give feedback, it will take time away from their diligent work effort.

Key Takeaways:

  • Getting advocates to take on a greater leadership burden frees you up to focus on more strategic opportunities, which will in turn enhance their own experience as community members.
  • Dedicated advocates can provide future leadership – and giving them responsibilities now prepares them for it.
  • Giving your advocates rewards they deserve is a balance.

“In the State of Community Management 2015, we found that while most communities recognized key contributors in some way – with badges and swag most often – they often failed to provide real, business-driven rewards for community advocates, such as opportunities to test products, feedback opportunities and access to executives.”

https://www.communityroundtable.com/state-of-community-management/socm-fact-6-engaging-community-advocates/

Related posts:

  1. Scale yourself as a community manager to take community to new heights
  2. How AMC enlisted its advocates to break DISH
  3. Community Management: What Can a Community Manager Do For You?: Associations Now
  4. Comment Sections: Time to Give Online Discourse a Rethink?: Associations Now

Filed Under: News

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