Active people in your community are a very important part in the success of your community. They receive praise as a result of their activities, but mostly do not take part in other opportunities. There is a stigma that if you try to get these active members to test products or give feedback, it will take time away from their diligent work effort.
- Getting advocates to take on a greater leadership burden frees you up to focus on more strategic opportunities, which will in turn enhance their own experience as community members.
- Dedicated advocates can provide future leadership – and giving them responsibilities now prepares them for it.
- Giving your advocates rewards they deserve is a balance.
“In the State of Community Management 2015, we found that while most communities recognized key contributors in some way – with badges and swag most often – they often failed to provide real, business-driven rewards for community advocates, such as opportunities to test products, feedback opportunities and access to executives.”