How do you make an impact in your online customer community? Today’s consumers are sophisticated and connected to an extent that they never were in thy past. There are concrete, quantitative and qualitative steps you can take to get the most from your company’s interactions with them. From recruitment to measuring ROI and creating a brand, these steps will lead you to more productive and viable interactions with your online customer base.
Key Takeaways:
- Don’t underestimate the amount of work needed to maintain an online community presence.
- Identify the right participants and recruit capable and motivated members.
- Create a brand, a unique identity and message, for your community.
“Companies should see online communities not as a new way of conducting existing types of research, but as an incredibly powerful tool for getting closer to customers.”
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