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Gamification Can Hurt A Community – The Online Community Guide

Gamification Can Hurt A Community – The Online Community Guide

October 22, 2013 By mark david mcCreary

Richard Millington looks at the pros and cons of using gamification in online communities, and points out that initial results may be misleading.

In some communities, gamification may reinforce existing behaviour and increase activity. In others gamification might switch motivations from intrinsic to extrinsic and decrease activity. This is the danger in our work.

See original article at feverbee.com

Related posts:

  1. Co-opting Existing Habits Into Your Community – The Online Community Guide
  2. Is gamification more than just a buzzword? – eModeration
  3. The Grind – The Online Community Guide
  4. Review Your Existing Community Plans – The Online Community Guide

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