Building a community that goes beyond merely being functional and becomes the new, hip, happening community that people want to be a part of takes energy and marketing. What makes your community different? In other words, what’s the edge that your community has that another one doesn’t? Once you’ve decided on the edge, and there are many possible, then start selling that uniqueness.
- There’s a gap between the communities that die and those that thrive.
- If your community feels static, if it’s not growing, if you feel stuck you need to find and push an edge.
- An edge is what’s going to attract the people you need. It’s going to attract the people who are dissatisfied with the status quo, the people who aren’t highly engaged in existing communities.
“”If your community is about what your brand sells (e.g. a customer service community), you might be fine without an edge. There’s not much competition there. “”