Mail-List.com Insights

The Importance of Email Communities

  • Home
  • All Insights
  • Just Our Thoughts
  • Other Quick Reads
  • Help
  • Twitter
  • Facebook
  • Linkedin
You are here: Home / News / From the Outside-In: The Path to Relevance
From the Outside-In: The Path to Relevance

From the Outside-In: The Path to Relevance

April 19, 2013 By mark david mcCreary

Anna Caraveli reveals some insights from their recent survey of associations.

Few questions stymied the CEOs we interviewed in our research more than the question about what they saw as the greatest value they delivered to their customers. Their answers usually consisted of lists of existing programs or recitations of their mission statements, mistaking what the association thought was of value for value proposition. The point is that value propositions are NOT about you but about your customers’ experience.   The only thing that counts as value proposition is your customers’ perception of your value to them and the outcomes they experience.   Your organization’s opinion or committee’s conclusions about your value do not count.

See original article at socialfish.org

Related posts:

A Movement Vs. A Community. Is There A Difference? Does It Matter? Mobile shoppers spending more than a penny in the toilet Ten stats to show we’re entering the post PC age

Collections

4 Alternatives to Yahoo Groups

Why Glossy Monthly Newsletters Are Passé

What Do Community Managers Do All Day?

3 Reasons to Charge Fees for Your Listserv

ABOUT -- User Guide | FAQs | How To Videos
LEGAL -- Mail List Privacy | Security | Terms of Service

Copyright © 1995-2023 Mail-List.com All Rights Reserved