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From the Outside-In: The Path to Relevance

From the Outside-In: The Path to Relevance

April 19, 2013 By mark david mcCreary

Anna Caraveli reveals some insights from their recent survey of associations.

Few questions stymied the CEOs we interviewed in our research more than the question about what they saw as the greatest value they delivered to their customers. Their answers usually consisted of lists of existing programs or recitations of their mission statements, mistaking what the association thought was of value for value proposition. The point is that value propositions are NOT about you but about your customers’ experience.   The only thing that counts as value proposition is your customers’ perception of your value to them and the outcomes they experience.   Your organization’s opinion or committee’s conclusions about your value do not count.

See original article at socialfish.org

Related posts:

  1. Association Relevance Through Data, Design and Content Integration
  2. Association Boards Road to Relevance: 5 Strategies for The Competitive Association
  3. To Grow Align Mission with Profitability
  4. Communities Are A Business Priority for 2013: IDC Report and Reality

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