Jason Falls digs into a survey that shows a very high percentage of conversations about banking coming from message boards, not social media.
Facebook and Twitter not only are just the tip of the iceberg, they’re often just the tip … the majority of conversations happen elsewhere in some industries and with some demographics.
More at Forums Outperform Blogs In Social Media Use
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Ryan Leslie Bets on Community, Moving Beyond Passive Social Media Followers | ManagingCommunities.com: Community Manager Blog