MarketingCharts shares the results of several recent surveys on how people around the world use their mobile devices, as convenience seems to be the biggest factor.
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone, says InMobi [download page] in a new survey conducted by Decision Fuel and On Device Research. That figure is highest among respondents in developing markets such as Indonesia (81%) and India (74%), while in the US, about half say they access the internet primarily via mobile. (Its important to remember that this measures the preferences of mobile users who access the web, not all mobile users.)In other survey results, respondents claim to have used about 7 applications during the 30 days prior to the survey, with that figure highest in France (7.9) and lowest in Korea (4.6).
