Nathaniel Mott looks at the “The Who, What, and When of iPhone and iPad Usage” report from Flurry, a mobile ads company.
That’s the question Flurry, a mobile ads company said to monitor 397 million iOS devices, sought to answer with its latest report. They are being used to play games, run education-related software, and provide reference materials. (This despite the tablet market’s lull as the industry waits for Apple to release new iPad products.)Â Correlation does not imply causation, but it wouldn’t be too much of a leap to guess that consumers are purchasing tablets instead of laptops.